Organization-Guide/Processes/03_Sales.md

5.0 KiB

Sales

Sales

The organization has approx. XXX customers with X% located in Germany, Y% in other European countries and Z% in other countries. The customer acquisition is mostly done through online and print marketing. Online marketing consists of the own website and advertisement through various online services such as google, faceboox, linkedin, etc. Print marketing consists of occasional advertisemens in print media such as ????.

Offer for customer

When making offers to customers the following aspects should always be included in the first offer unless the customer explicitly requested the sales employee to not mention them on the invoice:

  • The product the customer is interested in
  • Product installation and configuration
  • Product training fee per hour
    • Total hours for training should be estimated based on product and expected amount of people to train
  • Support & maintenance contract
  • Payment terms:
    • Generally, 10 days after invoice
    • Maintenance contracts are invoiced for 12 months in advance

Offers must be created in the IT system. In the IT system various default offers are available which can be copied and modified if applicable to create an offer. If no applicable default offer is available individual offers can be created.

Prices and discounts must follow the pricing policy. Deviations from this pricing policy must be approved by the CEO.

Order from customer

Order confirmation for customer

Setup

Invoice for customer

Booking

Payment collection

Acquesition

Prospect Initiated

Karaka Initiated

Offer

No. R Category Risk Event L C O Mitigation Strategy L* C* Changes Comments ES EY
1 Head of Sales / Head of Finance Operational Risk (Sales) Prices too low / discounts too large 1 5 Many times a day Avoiding: Default prices and standard discounts are stored in the IT system responsible for the offer generation. Deviations require additional electronical approval in the system by the head of sales or head of finance. Without this electronic approval the offer cannot get created. yes yes
No. Risks/Things to consider Mitigation Strategy R O
C3 Prices too low / discounts too large Default prices and standard discounts are stored in the IT system responsible for the offer generation. Deviations require additional electronical approval in the system by the head of sales or head of finance. Without this electronic approval the offer cannot get created. Head of Sales / Head of Finance Weekly
C4 Default prices are too low / default discounts are too large Changes to default prices and default discounts can only be entered into the IT system by the head of sales or head of finance. Head of Sales / Head of Finance Annualy
C5 Other aspects of the offer are invalid (i.e. wrong customer, bad credit score of customer, ...) The offer is none-binding and only becomes binding with the order confirmation where additional checks are performed. Automatic Many times a day

Contracts

No. Risks/Things to consider Mitigation Strategy R O
C6 Old contract version is used
C7 Contract changes are invalid

Order Confirmation

Credit Check

No. Type Risks/Things to consider Mitigation Strategy R O
C1 Preventing Invalid customer data Customer data gets compared with the information provided from credit rating agencies, company registration forms etc. System Many times a day
C2 Preventing Customer default Only customers with a credit score of XXXX-Crefo / XXXX-Coface / XXXX-Schufa get approved during the order confirmation. System Many times a day

Delivery Note

Invoice

Collection

Accounts Receivables

No. Risks/Things to consider Mitigation Strategy R O

Abbreviations:

  • R: Responsible
  • O: Occurrence
  • T: Type