Add KSP

Strategy/Key Selling Points.md

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+# Key Selling Points
+
+* Good cost-benefit ratio
+  * Affordable even for small businesses
+  * Cutting other software costs
+  * Improving profit through better analysis
+  * Administration time savings
+* Good performance
+* Ease of use
+  * User interface
+  * Pre-selected installation packages
+  * PC/Mobile
+  * Training videos
+  * Servers (local/web)
+* Functionality
+  * Many modules
+  * Modules with key features requested by industry users
+* Integrated systems
+  * Administration
+  * Backend
+    * ERP
+    * CRM
+    * ...
+  * Accounting
+  * Website
+  * Shop
+  * Accounting
+
+## Questions for Market Research
+
+What annoys you in some software?
+What did you like in some software?
+What do you hope this software does/help you with?
+What would make you dislike this software?
+How much would you be willing to pay for a software solution for your particular use case that you have in mind?
+How much do you intend to use it on PC, tablet and cell phone in %?
+Would you rather rent this software (including automatic updates) or buy this software and purchase updates manually?
+Would you like to install it on your own PC/server or let someone else do it remotely and only access it through your web browser?
+What is your business title?
+What is the business you're working in?
+How large is the company you're working at?
+What is your gender?
+What is your age?
+Which country is your business located?
+What software have you used that you intend to replace or extend with this software?
+How many hours do you/your business expect to use this software per week (per person on average)?